Press Play
why every company needs a gaming strategy
$55.99
- Hardcover
256 pages
- Release Date
30 November 2025
Summary
Press Play: How Gaming is Revolutionizing Business and Winning Over Customers
An eye-opening look at the rapidly rising growth of gaming and the companies-including Peloton, Burberry, the New York Times, BMW, and Chipotle-that are using games to win over customers.
Today’s consumers demand more than products-they crave immersive, personalized experiences. So traditional marketing and engagement strategies have lost their edge. The new frontier? Gami…
Book Details
| ISBN-13: | 9781647826154 |
|---|---|
| ISBN-10: | 1647826152 |
| Author: | Bastian Bergmann |
| Publisher: | Harvard Business Review Press |
| Imprint: | Harvard Business Review Press |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 30 November 2025 |
| Weight: | 0g |
| Dimensions: | 234mm x 155mm |
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About The Author
Bastian Bergmann
Bastian Bergmann has spent his entire career at the intersection of digital strategy, entertainment/media, and AI. He is the cofounder and COO of Solsten, a technology startup that empowers companies globally to deeply understand their audiences and create resonating experiences for them. Among its customers are globally recognized companies and brands such as Activision Blizzard, Zynga, Electronic Arts, Sony, Supercell, Peloton, Dentsu, and many more. He is also a former consultant at BCG, where he advised large corporations in healthcare, insurance, industrial goods, and the energy sector on their digital strategies.
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