Promoting Fashion
$87.70
- Paperback
224 pages
- Release Date
1 August 2018
Summary
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a ca…
Book Details
| ISBN-13: | 9781786272157 |
|---|---|
| ISBN-10: | 1786272156 |
| Author: | Barbara Graham, Caline Anouti |
| Publisher: | Laurence King Publishing |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 1 August 2018 |
| Weight: | 810g |
| Dimensions: | 257mm x 190mm |
About The Author
Barbara Graham
Caline Anouti is a Senior Lecturer at the University of Westminster and a Senior Lecturer at Istituto Marangoni, where she teaches fashion marketing and promotion.
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