The Shopping Revolution
How Successful Retailers Win Customers in an Era of Endless Disruption
$49.13
- Paperback
174 pages
- Release Date
12 June 2018
Summary
SILVER WINNER, IBPA BENJAMIN FRANKLIN AWARDS & FINALIST, 2018 FOREWORD INDIES BOOK OF THE YEAR Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution offers a “brilliant analysis of the disruptive effect that Amazon is having on the retail industry and how stores can fight back in order to survive,” according to Forbes’ Walter Loeb. Amazon disrupts everything it touches and upends any…
Book Details
| ISBN-13: | 9781613630860 |
|---|---|
| ISBN-10: | 1613630867 |
| Author: | Barbara E. Kahn |
| Publisher: | Wharton School Press |
| Imprint: | Wharton School Press |
| Format: | Paperback |
| Number of Pages: | 174 |
| Release Date: | 12 June 2018 |
| Weight: | 230g |
| Dimensions: | 216mm x 140mm x 10mm |
What They're Saying
Critics Review
“A brisk and thought-provoking anatomy of shopping in the 21st century.” –Kirkus Reviews”“In The Shopping Revolution, Barbara Kahn reveals what has enabled today’s most successful retailers to thrive in the face of these challenges. An essential read for anyone … who wants to understand the massive changes underway in retail.” –Neil Blumenthal, co-CEO and co-founder, Warby Parker“Barbara E. Kahn reveals how leading retailers are generating strong growth and offers strategies for competing in an ever-shifting marketplace. I highly recommend The Shopping Revolution to anyone who wants to … learn how to outperform the competition.” –Thomas Kingsbury, CEO, Burlington Stores
About The Author
Barbara E. Kahn
Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the dean and Schein Professor of Marketing at the School of Business Administration, University of Miami, Miami, Florida. Before becoming dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also vice dean of the Wharton undergraduate program.
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