The Transformation Economy
guiding customers to achieve their aspirations
$55.99
- Hardcover
256 pages
- Release Date
3 February 2026
Summary
Unlock the Transformation Economy: Guiding Customers to Meaning and Change
Take your customers on a journey of self-improvement, meaning, and change.
A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.
Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for cr…
Book Details
| ISBN-13: | 9798892791373 |
|---|---|
| Author: | B. Joseph Pine II |
| Publisher: | Harvard Business Review Press |
| Imprint: | Harvard Business Review Press |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 3 February 2026 |
| Weight: | 0g |
| Dimensions: | 234mm x 155mm |
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About The Author
B. Joseph Pine II
B. Joseph Pine II is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial startups alike, and he is the cofounder of Strategic Horizons LLP. He is the coauthor of the bestselling book The Experience Economy with James H. Gilmore, as well as Infinite Possibility with Kim C. Korn. His other books include Authenticity and Mass Customization. Pine consults with numerous companies around the world. He is a lecturer in the Strategic Technology Leadership program at Northeastern University’s D’Amore-McKim School of Business and a senior fellow with the European Centre for the Experience Economy, which he cofounded.
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