Art Juedes and Rick Gering are lifelong best friends from Wausau, Wisconsin, who founded Eastbay, the iconic company and magazine that reached millions and became the first global reseller of sneakers and all things sports. They sold Eastbay to Foot Locker in 2003 for $146 million. They now split their time between Naples, Florida, and Manitowish Waters, Wisconsin, where they spend as much time as possible with their wives, children, and grandchildren.