Monster Transformation
conquer your digital fears, be ai ready, and focus on what matters to your organization
$73.08
- Hardcover
352 pages
- Release Date
27 December 2025
Summary
Taming the AI Transformation Beast: A Human-First Approach
A hands-on approach to preparing your company for AI-powered digital transformation
In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have—and develop—to enable your organization…
Book Details
| ISBN-13: | 9781394313709 |
|---|---|
| ISBN-10: | 1394313705 |
| Author: | Ari Lightman, Rafeh Masood, Gary Hirsch |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 352 |
| Release Date: | 27 December 2025 |
| Weight: | 544g |
| Dimensions: | 231mm x 160mm x 38mm |
You Can Find This Book In
About The Author
Ari Lightman
ARI LIGHTMAN is an internationally recognized expert in digital transformation and technology disruption and a Professor of Digital Media and Marketing at Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.
RAFEH MASOOD is the Chief Growth and Digital Officer at Royal Caribbean Group where he oversees digital, AI, data analytics, travel commerce platforms, and brand awareness efforts across the company’s family of brands.
GARY HIRSCH is the book’s artist and illustrator. He is also a speaker, facilitator, and the co-founder of On Your Feet, a pioneer in the field of applied improvisation and an experiential consultant for numerous Fortune 500 companies.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.