Different

“I have learned in both basketball and business that you do not win alone. Like myself, Anton knows that you have to understand what you can bring to the team. Work hard to hone your skills but also celebrate and embrace what makes you unique. Hopefully, you are blessed to have teammates who bring different and complementary skills to the arena or the boardroom. When that chemistry comes together, the team can accomplish things that none of us could ever achieve on our own.”
—Shaquille O’Neal, NBA Hall of Famer, four-time NBA champion, businessman, entertainer, and philanthropist

“Anton’s story is a beautiful reminder that when you embrace what makes you unique, trust the way your mind works, and never let anyone dim your sparkle, you can achieve remarkable things. I hope this book finds anyone who has ever felt misunderstood or like they didn’t belong and reminds them that what makes them different can be their greatest superpower!”
—Paris Hilton, Pop Culture Icon, CEO of 11:11 Media, Advocate, Recording Artist, and DJ

“The greatest advantage you’ll ever have is being fully, unapologetically yourself. Anton Rabie has built his life and his success by refusing to follow the crowd—and Different is a powerful reminder that what sets you apart isn’t something to overcome, it’s something to harness. If you’ve ever felt like you didn’t quite fit the mold, read this book. It may just help you see that what makes you different has been your greatest advantage all along.”
—Tony Robbins, #1 New York Times Bestselling Author, Entrepreneur and Philanthropist

“The best founders don’t succeed by fitting the mold; they succeed by understanding what makes them different. Anton’s book is a thoughtful reminder that self-awareness is the key to unlocking your potential.”
—Kate Rouch, Tech Pioneer & Inaugural CMO of OpenAI

“Anton is a natural story-teller. He also has an extraordinary story to tell in this deeply personal account of three decades of a roller coaster ride in entrepreneurship.”
—Erno Rubik, Inventor of Rubik’s Cube

“Anton Rabie’s unconventional approach to business has helped define what entrepreneurial leadership can look like. Different is as bold and uniquely inspiring as Anton himself.”
—Ynon Kreiz, Chairman and CEO of Mattel

“The best founders I know see the world differently. Anton is one of them. Different is required reading for anyone with the audacity to build their own way.”
—Harley Finkelstein, President of Shopify

“Different is the fuel for anyone who feels underestimated, and is the starting point for growth.”
—Gary Vaynerchuk, Chairman of VaynerX

“It is refreshing to see someone this successful be so disarmingly honest about their failures and limitations and how they have learned from them.”
—Pam Kaufman, Chief Entertainment Officer of Gap Inc.

“Anton is a master at bringing people together. His ability to channel his passion into forming partnerships and teams, created the momentum that powered Spin Master’s defining moments.”
—Anne Carrihill, Director, Home Categories and Toys & Entertainment at Amazon

“Different is not only a ground-breaking book that honors groundbreakers—it can set you free. You likely don’t realize how much conformity holds you back from being your true self, but it’s likely much more than you think. I can’t think of a more important, gripping, and relevant book to read right now. It will surprise, delight, and reveal to you something you didn’t know on every page.”
—Edward M Hallowell, MD, Bestselling Author

“It’s easy to talk about mindset, but hard to change it. Anton proves that leaning into what makes you unique is the ultimate competitive advantage.”
—Victoria Mboko, Top 10 Ranked Professional Tennis Player

“Different resonated with me both as an athlete and as a person. Anton’s honesty about overcoming challenges, resilience, and self discovery is a powerful reminder that when we understand and embrace what makes us different, it can become our greatest strength.”
—Bianca Andreescu, US Open Champion

“Drawing on the many ups and downs of his remarkable journey as an entrepreneur, Anton offers invaluable lessons on discovering your strengths, understanding what makes you different, and putting those qualities to work. His insights resonated so strongly that I found myself putting them into practice even as I read.”
—Milos Raonic ATP Tennis Champion and Former World No. 3

“Anton and I have always seen the world in a similar way. Put us back-to-back in a room and I’d bet we’d both stand out for our unique perspectives on the opportunities the world presents. Different is a reminder that the best leaders and founders know what they’re great at, stay relentlessly ambitious and, most importantly, surround themselves with super smart people that complement their own superpowers.”
—Jamie Salter, Founder and Executive Chairman, Authentic Brands Group

Anton Rabie is the cofounder and chair of Spin Master Corp, a global leader in children’s toys and entertainment. Renowned for its innovation, Spin Master quickly grew into one of the largest children’s companies in the world, with more than $2 billion in annual revenues and award-winning brands like PAW Patrol, Bakugan, Hatchimals, and Toca Boca that delight millions of children every day.

Over the past three decades, Anton has played a foundational role in every aspect of Spin Master’s business, driving sales and marketing, global expansion, and its biggest acquisitions, including Tech Deck, GUND, Rubik’s Cube, and Melissa & Doug. Described as an “energy force” and known for his leadership by colleagues, Anton is passionate about people, and remains relentlessly committed to helping others achieve greatness. He shares his knowledge through mentoring others, speaking to students and entrepreneurs, and engaging in a wide range of community organizations and charitable causes.

Anton enjoys spending time with his family, travelling to new destinations and living a healthy lifestyle, which includes his love of tennis. He currently mentors several Top 50 tennis players, providing coaching on a range of topics. Anton was a founder of the Professional Tennis Players Association (PTPA) and currently serves as an advisory board member. He lives in Toronto, Canada.

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