The Cold Start Problem, 9780062969743
Hardcover
Unlock viral growth: master network effects, scale to billions of users.

The Cold Start Problem

how to start and scale network effects

$76.42

  • Hardcover

    400 pages

  • Release Date

    7 December 2021

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Summary

The Cold Start Problem: How to Launch and Scale with Network Effects

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded “cold start problem”–by leveraging network effects to launch and scale toward billions of users.

Although software has become easier to build, launching and sc…

Book Details

ISBN-13:9780062969743
ISBN-10:0062969749
Author:Andrew Chen
Publisher:Harper Business
Imprint:Harper Business
Format:Hardcover
Number of Pages:400
Release Date:7 December 2021
Weight:544g
Dimensions:231mm x 155mm x 36mm
What They're Saying

Critics Review

“A practical handbook for entrepreneurs struggling with how to effectively apply what can be a devilishly tricky concept.” – Business Insider

“A practical handbook for entrepreneurs struggling with how to effectively apply what can be a devilishly tricky concept.” – Business Insider

About The Author

Andrew Chen

Andrew Chen is a general partner at Andreessen Horowitz, investing in early-stage consumer startups. He is a board member of fast-growing startups like Substack, Clubhouse, Z League, All Day Kitchens, Sleeper, Maven, and Reforge, and previously led the rider growth teams at Uber during their high-growth, pre-IPO years. He has a popular professional blog and has been featured in Wired, the Wall Street Journal, and the New York Times. He holds a BS in applied mathematics from the University of Washington, where he graduated at the age of nineteen. He splits his time between San Francisco and Los Angeles.

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