Repackaging Christianity
Alpha and the building of a global brand
$34.19
- Paperback
320 pages
- Release Date
25 July 2023
Summary
The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now.
Since its launch in 1993, the Alpha movement has evolved from ‘supper party evangelism’ in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of s…
Book Details
| ISBN-13: | 9781399801539 |
|---|---|
| ISBN-10: | 1399801538 |
| Author: | Andrew Atherstone |
| Publisher: | Hodder & Stoughton |
| Imprint: | John Murray Publishers Ltd |
| Format: | Paperback |
| Number of Pages: | 320 |
| Release Date: | 25 July 2023 |
| Weight: | 220g |
| Dimensions: | 196mm x 128mm x 24mm |
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What They're Saying
Critics Review
A tale of vision, determination and extraordinary marketing … It’s a fascinating story * The Sunday Times *
It is a sympathetic picture, but not sycophantic. Space is given to the critics … a well-written account of the early years of this significant and encouraging Christian enterprise. * Church Times *
A good read … Atherstone writes well. * Baptist Times *
A riveting and well-written story * Premier Christianity *
Accessible and lucid … a thoroughly theological history, weighing the full range of views on Alpha, positive and negative * English Churchman *
Meticulously researched * Life and Work *
Fascinating and informative * Prophecy Today *
Alpha has become a global phenomenon and, in this well-researched and compelling account, it has now found its historian. * TLS *
About The Author
Andrew Atherstone
Andrew Atherstone is Latimer Research Fellow at Wycliffe Hall, Oxford, and a member of Oxford University’s Faculty of Theology and Religion.
He has published widely on modern Christian history, especially the evangelical, Anglican, and charismatic movements, for both general and scholarly audiences. His recent scholarly books include, as co-editor, The Routledge Research Companion to the History of Evangelicalism (Routledge, 2018), Making Evangelical History: Faith, Scholarship and the Evangelical Past (Routledge, 2019), and The Oxford Handbook of Christian Fundamentalism (OUP, forthcoming 2022).
Andrew is the biographer of the current Archbishop of Canterbury, Archbishop Justin Welby: Risktaker and Reconciler (DLT, 2014).
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