Launching & Building a Brand For Dummies
$45.60
- Paperback
384 pages
- Release Date
16 December 2021
Summary
Create a strong brand DNA—and watch it grow
These days, customers want to have a deeply felt connection to the brands behind the products they’re purchasing, which means that if you’re starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set pl…
Book Details
| ISBN-13: | 9781119748038 |
|---|---|
| ISBN-10: | 1119748038 |
| Author: | Amy Will |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | For Dummies |
| Format: | Paperback |
| Number of Pages: | 384 |
| Release Date: | 16 December 2021 |
| Weight: | 499g |
| Dimensions: | 23mm x 185mm x 231mm |
| Series: | For Dummies |
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Amy Will
Amy Will launched her first business at just 24 years old, and has since established four successful brands. With a Bachelor’s degree from California Lutheran University in marketing and communications, Amy’s expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships.
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