Almost Reckless

Almost Reckless isn’t a business book, it’s a permission slip. It’s about the courage it takes to step off the algorithm’s path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours. * Will Guidara, bestselling author of Unreasonable Hospitality *“No one has done a second act like entrepreneur Amy Smilovic.” – Forbes * Forbes *“It’s a brand for women who have shit to do. Amy speaks with the authority of a cult leader.” – New York Magazine * The Cut *”[Smilovic] offers guidance and business knowhow to young designers and other entrepreneurs. In this gilded world of fashion, it’s rare that a designer is so accessible — and approachable.” – The Financial Times * The Financial Times *“More than Smilovic’s solutions-based fashion guidance and stellar Tibi offerings, I am heartened by what she has created. It gives women freedom — to explore who they are, to wear what makes them feel good, to branch out when the time feels right.” – The Quality Edit * The Quality Edit *

Amy Smilovic is the founder and creative director of Tibi. She launched the brand with $15,000 and no formal fashion training in 1997 and today helms a company that is vastly different than the one she, or anyone in her industry, could have envisioned. She is the author of The Creative Pragmatist, a wife and mother of two sons, and describes herself as feeling content. Very content.