Likeable Badass

The ultimate guide for women to achieve their goals. Drawing on her brilliant research and extensive experience, Alison Fragale reveals how to overcome the tradeoff between likeability and competence.Alison Fragale hits it out of the park with this deeply practical, science-backed read, full of easy-to-implement strategies to increase your status, power, and influence. I loved this book! – Annie Duke, bestselling author of Thinking in Bets and QuitSuch an important book! By focusing on status and respect, Fragale changes women’s perception of power. Backed up by years of scientific research, she shows how to play to our strengths to get what we so deserve.In Likeable Badass, Alison Fragale dives deep into the science behind gender bias and stereotypes - and how we can challenge them. With warmth, humor, and powerful personal stories, she provides women with actionable advice for achieving greater success in the workplace. – Sheryl Sandberg, New York Times bestselling author of Lean InA must-read for every woman seeking to thrive. With clarity and wit, Fragale provides incisive insights and incredibly practical advice that will help women tackle the challenges they face … Likeable Badass equips women with tools to navigate biases and emerge empowered.Before I had even finished reading Likeable Badass, I had already put my learnings to work three times. Talk about an ROI! Entertaining, actionable, and eye-opening. One of the most personally transformative behavioral science books I have ever read.Too many women feel trapped in the competence-likeability catch-22. Likeable Badass will help you break free of that nonsense, do the best work of your life, and build the best relationships of your career.Essential reading for every woman who aspires to make a difference. Likeable Badass shows us how to cultivate our unique capacity and power to drive the change we want to see in the world. – Ai-jen Poo, Executive Director of Caring Across Generations and President of the National Domestic Workers AllianceIn her deeply-researched and business-savvy book, Fragale shatters the conventional wisdom about power, status, and the path to professional success. Her strategies for gaining advocates are brilliant - and her blueprint for strategic self-promotion will have you rereading this invaluable guide over and over. – Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, Drive, and To Sell Is HumanA playbook for getting ahead, especially useful for female entrepreneurs looking to break barriers and smash through outdated ceilings * Forbes *Alison Fragale is doing something different … Fragale’s book is for anyone who wants to know the secrets of getting ahead - or just going through life at your own pace - without being a self-promoter or a hard-ass: someone who no one respects or likes. She comes across as a thoroughly likeable badass herself - this is a genuinely original and useful book. * Financial Times *Insightful and practical! Alison Fragale provides an important and urgently-needed look at how women are denied status and power in the workplace, and the evidence-based strategies that can help change this reality. – Cal Newport, New York Times bestselling author of Slow Productivity and Deep WorkBusiness professor, coach, and adviser Fragale hits the mark… . By listening and learning, Fragale convinces us, we can achieve conscious excellence. * Booklist *

Alison Fragale is the Mary Farley Ames Lee Distinguished Scholar of Organizational Behavior at the Kenan-Flagler Business School. Her scholarship has been published in the most prestigious academic journals in her field, and featured in prominent media outlets such as The Wall Street Journal, The Washington Post, Financial Times, Boston Globe, and Inc. A sought-after keynote speaker and trusted advisor, she lives in Chicago with her family.

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