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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 1st Edition

Alexander Osterwalder and Yves Pigneur


  • Paperback
    $39.33
ISBN / EAN: 9780470876411
This textbook is prescribed for the following courses:
ORGM5000 - Strategy Change & in Novation Curtin University
BUS221 - Entreprenurial Strategy Murdoch University
MBS664 - Strategies For Growth & Excellence Murdoch University
26100 - Integrating Business Perspectives University of Technology Sydney
21919 - Business Models and Strategic Planning University of Technology Sydney
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PUBLISHED: 29th June 2010
ISBN: 9780470876411
$39.33
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ISBN / EAN: 9780470876411
This textbook is prescribed for the following courses:
ORGM5000 - Strategy Change & in Novation Curtin University
BUS221 - Entreprenurial Strategy Murdoch University
MBS664 - Strategies For Growth & Excellence Murdoch University
26100 - Integrating Business Perspectives University of Technology Sydney
21919 - Business Models and Strategic Planning University of Technology Sydney
Use our Textbook Finder to find the rest of your Textbooks!
OTHER FORMATS:
  • Paperback
    $39.33
PUBLISHED: 29th June 2010
ISBN: 9780470876411

Annotation

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.

Publisher Description

"Business Model Generation" is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need "Business Model Generation."

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model—or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

"Business Model Generation" features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation "

Author Biography

Alexander Osterwalder (Lausanne, Switzerland; alexosterwalder.com; businessmodelgeneration.com) is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more.Yves Pigneur, PhD, (Lausanne, Switzerland; is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.

Table of Contents

1 Canvas 14 Definition of a Business Model 16 The 9 Building Blocks 44 The Business Model Canvas 2 Patterns 56 Unbundling Business Models 66 The Long Tail 76 Multi-Sided Platforms 88 FREE as a Business Model 108 Open Business Models 3 Design 126 Customer Insights 134 Ideation 146 Visual Thinking 160 Prototyping 170 Storytelling 180 Scenarios 4 Strategy 200 Business Model Environment 212 Evaluating Business Models 226 Business Model Perspective on Blue Ocean Strategy 232 Managing Multiple Business Models 5 Process 244 Business Model Design Process Outlook 262 Outlook Afterword 274 Where did this book come from? 276 References

Review

an impressivelycomprehensive compendium of many of the most current ideasconcerning the structure and development of businesses.'(Anglohigher.com, May 2011). ... this handbook islikely to prove an excellent help for evaluating businessmodels . (Anatello.com, July2011).

Product Details

Author
Alexander Osterwalder, Yves Pigneur
Short Title
BUSINESS MODEL GENERATION
Publisher
John Wiley & Sons
Language
English
ISBN-10
0470876417
ISBN-13
9780470876411
Media
Book
Format
Paperback
Year
2010
Subtitle
A Handbook for Visionaries, Game Changers, and Challengers
Country of Publication
United Kingdom
Pages
278
Illustrations
Yes
Series
Wiley Desktop Editions
Audience
General/Trade
Edition
1st
Publication Date
2010-06-29
Textbook
1

Product Reviews

28 Aug, 2018
Hard to know the value of this until trying to put it into practice but written and laid out pretty well.
By stephen