Business Innovation For Dummies, 1st Edition by Alexander Hiam - ISBN: 9780470601747
Paperback
Unlock your creative power: Invent, innovate, and boost your business!

Business Innovation For Dummies, 1st Edition

$34.29

  • Paperback

    384 pages

  • Release Date

    14 May 2010

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Summary

Discover how to access your creative power to boost your success in business

Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales…

Book Details

ISBN-13:9780470601747
ISBN-10:0470601744
Author:Alexander Hiam
Publisher:John Wiley & Sons Inc
Imprint:For Dummies
Format:Paperback
Number of Pages:384
Edition:1st
Release Date:14 May 2010
Weight:658g
Dimensions:234mm x 185mm x 23mm
Series:For Dummies
What They're Saying

Critics Review

’ …takes you through steps to executing a good idea…advice on offer is practical and easy to follow.’ (Management Today, November 2010).

”… takes you through steps to executing a good idea… advice on offer is practical and easy to follow.” (Management Today, November 2010)

About The Author

Alexander Hiam

Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.

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