Permission to Be You

“Permission to Be You is a powerful invitation to reconnect with what drives us at the deepest level–our passions, purpose, and potential. Alaina Love brings years of insight and real-world leadership experience, guiding readers through the inner work that leads to greater meaning and performance.” –Dr. Marshall Goldsmith, Thinkers50 No. 1 executive coach and New York Times-bestselling author of The Earned Life

“A compelling exploration of the transformative power of passion for life’s most pivotal moments. Through a blend of engaging storytelling, research-backed insights, and thought-provoking exercises, Alaina Love reminds us that our passions are essential to living a truly fulfilling life.” –Dr. Gary W. Lewandowski Jr., author of Stronger Than You Think and co-host of the Love Strategies podcast

“This groundbreaking book shifts our focus from the power of artificial intelligence to the power of purpose and passion in driving success in today’s rapidly evolving business environment. Alaina’s insights guide readers on a profound journey of self-discovery and authenticity in business and their day-to-day lives.” –Michael Parisi, MBA, chief client officer at Lumanity

“Permission to Be You is a journey of self-development and serves as a handbook for achieving deeper self-knowledge, giving yourself space to grow, and granting yourself peace of mind as you proceed.” –John Baldoni, executive coach and author of Grace Under Pressure: Leading Through Change and Crisis

“Drawing from decades of leadership coaching experience and her own profound personal losses, Alaina Love transforms her corporate Passion Archetype methodology into accessible wisdom for everyone seeking to align their life with their core purpose.” –Jocelyn Johnson, chief marketing officer, American Bar Association

“Alaina Love has been an expert in helping leaders find their passion archetype for years. Her setbacks and triumphs are beautiful examples of the importance of keeping your purpose and passion aligned. By following her advice, you can reach your goals and find happiness.” –Michelle K. Johnston, PhD, bestselling author of The Seismic Shift in You

“By understanding your passion archetypes, you will have insight into how you can make better choices going forward in your journey. Alaina Love provides practical tools and guilt-free motivation to help steer your way.” –Dr. Lyda Girton Goldsmith, psychologist

“Permission to Be You is a road map for creating the life you want to lead. You deserve to have a sense of purpose coursing through your veins every single day. Read this book and you’ll find it.” –Lisa Earle McLeod, author of Selling with Noble Purpose

“Alaina Love’s Permission to Be You invites us to look inward for the most precious and powerful part of ourselves–our passions–and to recognize what we are distinctively equipped to contribute to our world.” –Alex Lazarus, CEO, Lazarus & Maverick Leadership

“Everything about Alaina Love’s work teaches us how to embody the first principle and practice of “Working Together”–People First, Love ‘em Up. Her new book Permission to Be You is no different. Well done, Alaina!” –Alan Mulally, former CEO of Boeing Commercial Airplanes and Ford Motor Company

Alaina Love is CEO of Purpose Linked Consulting (PLC). She is co-author of the bestselling The Purpose Linked Organization: How Passionate Leaders Inspire Winning Teams and Great Results, and formerly a research scientist and Executive Director of Global Human Resources for Merck & Co., Inc. She was a columnist for Bloomberg Business Week, The Washington Post, and Harvard Business Review online. Alaina lives in Raleigh, North Carolina.

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