Hardcover
This 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done.
Positioning: The Battle for Your Mind, 20th Anniversary Edition, 3rd Edition
The Battle for Your Mind. 20th Anniversary Edition
$72.33
- Hardcover
272 pages
- Release Date
16 December 2000
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Summary
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
Book Details
| ISBN-13: | 9780071359160 |
|---|---|
| ISBN-10: | 0071359168 |
| Author: | Al Ries, Jack Trout |
| Publisher: | McGraw-Hill Education - Europe |
| Imprint: | McGraw-Hill Professional |
| Format: | Hardcover |
| Number of Pages: | 272 |
| Edition: | 3rd |
| Release Date: | 16 December 2000 |
| Weight: | 526g |
| Dimensions: | 25mm x 196mm x 211mm |
| Series: | Marketing/Sales/Advertising & Promotion |
A-Format111 × 178 mm
B-Format130 × 198 mm
196 × 211 mm
C-Format153 × 234 mm
A4210 × 297 mm
mm / in
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About The Author
Al Ries
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.
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