The Advertising Effect: How to Change Behaviour
How to Change Behaviour
$45.60
- Paperback
240 pages
- Release Date
27 May 2014
Summary
Want to know how to influence other people’s behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award-winning real-world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This…
Book Details
| ISBN-13: | 9780195593921 |
|---|---|
| ISBN-10: | 0195593928 |
| Author: | Adam Ferrier |
| Publisher: | Oxford University Press Australia |
| Imprint: | OUP Australia and New Zealand |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 27 May 2014 |
| Weight: | 348g |
| Dimensions: | 229mm x 156mm x 13mm |
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About The Author
Adam Ferrier
Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia’s most influential agencies. He’s also a registered psychologist and one of Australia’s most respected and successful advertisers.
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