Influenced
The Science of Why We Buy
$36.65
- Hardcover
304 pages
- Release Date
31 March 2027
Summary
A revelation of the invisible forces shaping your spending habits, from impulse buys to brand loyalty.
Have you ever questioned your sanity after looking at all those unnecessary things you bought after a late night online shopping spree? Or worse still, have no recollection of buying them at all?
From the supermarket shelf to online checkout, every purchase we make is influenced by hidden forces. From what you’re wearing right now to what you’ll eat for lunch…
Book Details
| ISBN-13: | 9781399427807 |
|---|---|
| ISBN-10: | 1399427806 |
| Author: | Aarron Atkinson-Toal |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Sigma |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 31 March 2027 |
| Weight: | 400g |
| Dimensions: | 26mm x 138mm x 218mm |
Critics Review
The title of this book is not an exaggeration. We are influenced — constantly, systematically, and mostly without awareness. This is essential reading. * Phil Barden – author of ‘Decoded. The Science Behind Why We Buy’ *
Influenced is an engaging and highly accessible exploration of the hidden forces that shape what we buy. Aarron Atkinson-Toal takes familiar shopping moments and reveals the psychology sitting underneath them, making behavioural science feel useful, human and uncomfortably close to home. Packed with stories that bring the science to life, it reveals the influence hiding in plain sight and why our choices are rarely as independent as we like to believe. * Duncan Smith, Managing Director, Mindlab *
This book is an easy read that provides you with an overview of why consumers are not always rational in their decision making. If you are a curious consumer, this book will give you accessible insight into how marketing can influence behaviour. It includes aspects of behavioural economics and classic psychological theories to explain different decision-making concepts through real-world examples. An enjoyable read! * Cathrine Jansson-Boyd, Professor of Consumer Psychology at Anglia Ruskin University *
Aarron Atkinson-Toal
Dr. Aarron Atkinson-Toal is Assistant Professor of Marketing at Durham University. His experience spans a broad range of marketing, business, and psychology, which he has used to teach thousands of aspiring marketers and future leaders.
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