Summary
Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders- An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota’s past to contextualize his discussion as he focuses on the company’s unique business stra…
Book Details
| ISBN-13: | 9781934287231 |
|---|---|
| ISBN-10: | 1934287237 |
| Author: | Masaaki Sato |
| Publisher: | Vertical Inc. |
| Imprint: | Vertical Inc. |
| Format: | Hardcover |
| Number of Pages: | 224 |
| Release Date: | 4 June 2019 |
| Weight: | 511g |
| Dimensions: | 209mm x 139mm |
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What They're Saying
Critics Review
“Masaaki Sato’s career as a business journalist enabled him to see firsthand much of the evolution…”-Maryanne Keller, leading auto industry analyst
“Masaaki Sato’s career as a business journalist enabled him to see firsthand much of the evolution…”-Maryanne Keller, leading auto industry analyst
About The Author
Masaaki Sato
Masaaki Sato simply has no peer when it comes to reporting on the Japanese auto industry, his prominence dating back to the 1980’s when he was on the auto beat for Nikkei (the Japanese Wall Street Journal). Currently an executive at Nikkei Business Publications, he is the author of highly regarded histories including one on the early days of home video technology (i.e., VHS vs. Betamax) and that has been adapted to the big screen. His most recent book is The House of Toyota.
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