The Long Tail
How Endless Choice is Creating Unlimited Demand
$35.10
- Paperback
288 pages
- Release Date
1 September 2009
Summary
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?
In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curv…
Book Details
| ISBN-13: | 9781847940360 |
|---|---|
| ISBN-10: | 1847940366 |
| Author: | Chris Anderson |
| Publisher: | Cornerstone |
| Imprint: | Random House Business Books |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 1 September 2009 |
| Weight: | 206g |
| Dimensions: | 198mm x 129mm x 17mm |
What They're Saying
Critics Review
The Long Tail has helped to reinterpret our world
The Long Tail has helped to reinterpret our world * The Times *
A smart, timely and oddly inspiring book * Time Out *
Snappily argued and thought-provoking * New Yorker *
About The Author
Chris Anderson
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children.
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