Sur/petition
The New Business Formula to Help You Stay Ahead of the Competition
$53.03
- Paperback
240 pages
- Release Date
15 August 2019
Summary
Stay ahead of the competition and create a new winning business formula with Edward de Bono, the father of lateral thinking.
Don’t chase the market leader, be the market leader.
Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.
It’s simple. If you want to survive in the global marketplace a competitive streak is essential. …
Book Details
| ISBN-13: | 9781785041914 |
|---|---|
| ISBN-10: | 1785041916 |
| Author: | Edward de Bono |
| Publisher: | Ebury Publishing |
| Imprint: | Vermilion |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 15 August 2019 |
| Weight: | 242g |
| Dimensions: | 216mm x 135mm x 18mm |
You Can Find This Book In
About The Author
Edward de Bono
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.
In 1967 de Bono invented the now commonly used term ‘lateral thinking’ and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.