Paperback
Startup essential: Avoid fads, build a lasting business.

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

$53.95

  • Paperback

    496 pages

  • Release Date

    19 April 2011

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Summary

“Don’t even think about trying to launch a startup without reading Guy Kawasaki’s Reality Check.” -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they’ve made is the Last Big Mistake.

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Book Details

ISBN-13:9781591843948
ISBN-10:1591843944
Author:Guy Kawasaki
Publisher:Penguin Putnam Inc
Imprint:Portfolio
Format:Paperback
Number of Pages:496
Release Date:19 April 2011
Weight:425g
Dimensions:140mm x 210mm
Series:Portfolio
A-Format
B-Format
Reality Check by Guy Kawasaki - ISBN: 9781591843948
140 × 210 mm
C-Format
A4
mm / in
About The Author

Guy Kawasaki

Guy Kawasaki helped make Macintosh a household name. He now runs Garage Technology Ventures, a venture-capital firm. Kawasaki has held his workshop, “Boot Camp for Start-ups,” around the world. He is the author of seven previous books, including Rules for Revolutionaries.

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