The Curse of the Mogul by Jonathan A. Knee, Paperback, 9781591843900 | Buy online at The Nile
The Curse of the Mogul by Jonathan A. Knee - ISBN: 9781591843900
Paperback
We live in the age of big Media, with the celebrity moguls telling us that ‘content is king.’ This title lays bare the financial performance beneath big Media’s false veneer of power.

The Curse of the Mogul

What's Wrong with the World's Leading Media Companies

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$52.63

  • Paperback

    320 pages

  • Release Date

    22 February 2011

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Summary

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?We live in the age of big Media, with the celebrity moguls telling us that “content is king.” But for all the excitement, glamour, drama, and publicity they produce, why can’t these moguls and their companies manage to deliver better returns than you’d get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media’s false veneer of…

Book Details

ISBN-13:9781591843900
ISBN-10:1591843901
Author:Jonathan A. Knee, Ava Seave, Bruce C. Greenwald
Publisher:Penguin Putnam Inc
Imprint:Portfolio
Format:Paperback
Number of Pages:320
Release Date:22 February 2011
Weight:278g
Dimensions:216mm x 140mm
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About The Author

Jonathan A. Knee

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

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