Satisfaction
How Every Great Company Listens to the Voice of the Customer
$52.62
- Paperback
288 pages
- Release Date
26 June 2007
Summary
The ultimate guide to customer satisfaction, from the people who understand it better than anyoneFor nearly forty years, J. D. Power and Associates has been synonymous with measuring customer satisfaction and helping businesses understand what customers really want. Now two of the company’s senior executives, Chris Denove and James D. Power IV, unlock the vault on decades of closely guarded research data?and insights previously available only to the firm’s clients.This is the first book that …
Book Details
| ISBN-13: | 9781591841647 |
|---|---|
| ISBN-10: | 159184164X |
| Author: | Chris Denove, James D. Power |
| Publisher: | Penguin Putnam Inc |
| Imprint: | Portfolio |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 26 June 2007 |
| Weight: | 276g |
| Dimensions: | 215mm x 140mm |
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What They're Saying
Critics Review
If you can find a better book on customer satisfaction, buy it. (Lee Iacocca)It always seemed that J. D. Power and Associates wrote the book on customer satisfaction. Now they have, and the business community should be thankful for it. (Horst H. Schulze, founding president and COO, Ritz-Carlton Hotels)In “Satisfaction”, the customerAEs experience is broken down into bite-sized, logical components that managers can use to develop practical business strategies. A truly valuable book. (Ken Blanchard, coauthor, “The One Minute Manager” and “Customer Mania!”)The folks at J.D. Power and Associates wrote the book on [customer satisfaction] and now theyAEve written the AEbible.AE “Satisfaction” is an important book, and a good read, too. (Paul Ingrassia, president, Dow Jones Newswires)
About The Author
Chris Denove
Chris Denove is a vice president at J. D. Power and Associates.James D. Power IV is an executive vice president at J. D. Power and Associates.J. D. Power and Associates, founded in 1968, is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior for many different industries.
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