The New Rules of Influence

“Citroën doesn’t simply reject the old rules of influence; she thoughtfully evolves them to align with today’s rapidly changing world and emerging values. This is a must-read for anyone who is ready to bravely lean into their truth and make the impact on the world only they were born to make.”—Melody Godfred, entrepreneur, speaker, and bestselling author of The Shift “Hands down, this is a great book filled with astonishing, thought-provoking revelations of self-discovery unlocking ‘what can be.’ I highly recommend this book to anyone seeking the keys to opening their door to inner strengths they never knew they had.”—James R. Tongate, Vice President, Government and Military Relations, BeneLynk, and State Command Senior Enlisted Leader, Kentucky National Guard “I found Citroën’s take in The New Rules of Influence to be a culmination of relatable, actionable, and relevant lived experiences that guides readers through the world we live in today, equipping them to increase their own influence within any ecosystem and empowering them to masterfully influence all environments. A must-read for all levels.”—Bobby Thompson, Director of Operations, national home builder “Citroën brings home a profound and new way to navigate the world and business. Influencing is no longer a thing you do but something that must come from the heart and depths of your insides.”—Roland Vandermeer, Executive Chairman, UpTerra “Citroën presents a refreshing perspective on building trust, driving change, and making a meaningful impact in both personal and professional realms. The book is not just a guide; it’s a conversation with a wise friend, offering valuable insights that resonate at any stage of life or career.”—Heather Ehle Ray, founder and CEO, Project Sanctuary

Lida Citroen is a personal branding and reputation management expert. She is a keynote speaker, trainer, LinkedIn Learning instructor, TEDx speaker and executive coach. She helps global influencers, CEOs, executives, entrepreneurs and military veterans amplify their presence, manage the impression they make with target audiences and increase their authentic and unique voice and value. She is a contributor to military.com and she is the author of four previous books.

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