The Creative Curve

A juicy, rollicking tour along the path toward creativity – Seth GodinThe Creative Curve takes on one of the most pernicious beliefs about creativity — that it is limited to natural-born geniuses. In fact, as Allen Gannett argues so capably, we all have the potential to come up with ingenious ideas and make them a reality. Seasoned with lively anecdotes, The Creative Curve will take you through the science and practice of creativity so that you can start tapping into your own breakthroughs. – Daniel Pink, author of ‘When’ and ‘To Sell is Human’To anyone who thinks they are uninspired, stifled, or creatively infertile… this book is for you. Allen Gannett shows that you aren’t truly any of those things. You’re just doing it wrong. – Ann Handley, author of ‘Everybody Writes’Insightful, inventive and practical… The Creative Curve shifts our understanding of creativity from a difficult-to-repeat light-bulb moment into a well illuminated and researched path to continual inspiration and creative success. – Shawn Achor, author of ‘Big Potential’ and ‘The Happiness Advantage’All human beings have the potential for great creativity. Gannett explodes the myth that creativity is some mystical talent some are born with while others are not. Read this book to help understand how to unlock your own creativity, and the creativity of every person on your team. – Kim Scott, author of ‘Radical Candor’Drawing on interviews with highly successful entrepreneurs, Gannett shows that the generation of creative ideas is not the result of a stroke of genius—any more than are the winning performances of Olympic athletes. Both are the culmination of years of preparation and practice. His book uncovers the effective practice methods, such as intensive self-study and experimentation, the search for feedback from masters and peers, and gradual refinement of product ideas. – K. Ander Ericsson, author of ‘Peak: Secrets from the New Science of Expertise’The perfect book for any marketer who feels that they want to be more creative but doesn’t know how. Gannett makes clear that creating hit products and campaigns, is not something mystical, but rather a critical skill to learn and arm yourself with. – Megan Eisenberg, CMO of MongoDBIf you want to understand creativity, and cultivate and maximize your own, The Creative Curve is the book you need. – Richard Florida, author of ‘The Rise of The Creative Class’The Creative Curve is a must read for digital marketers. Our job is to tell amazing stories that resonate with our audience. Gannett makes it clear that honing this skill is not only possible, but has a well-traveled roadmap. – Beverley Jackson, VP of social strategy for MGM Resorts InternationalThe Creative Curve is a must-read for anyone in the business of innovation. And Allen Gannett is one of the smartest entrepreneurs and writers of his generation. His writing is fresh, compelling, and delightfully fun to get through. You’ll find yourself wishing for even more. – Shane Snow, author of ‘Dream Teams’ and ‘SmartCuts’

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes.

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