The Perfect Sales Presentation

America’s best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation.There’s much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It’s a craft that’s almost magical-but a craft that can be learned. Now, five of the top salespeople in America-Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you’re selling.You’ll watch as a fictional character-representing the combined experience of these five leading sales pros-conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you’ll hear detailed commentary from each of the five experts on subjects including:. Doing your homework beforehand. Creating initial interest. Fact finding. Presenting the product. Controlling-and assuming-the sale. Overcoming objections. Closing the sale. Servicing the customerThe Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective-and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top-and keep you there.