Understanding Media
The Extensions of Man
$98.22
- Paperback
392 pages
- Release Date
24 October 1994
Summary
The groundbreaking, seminal work that redefined the way we think about communication-and the then-emerging phenomenon of mass media.Marshall McLuhan’s classic work Understanding Media was called “a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication” by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our a…
Book Details
| ISBN-13: | 9780262631594 |
|---|---|
| ISBN-10: | 0262631598 |
| Author: | Marshall McLuhan, Lewis H. Lapham |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 392 |
| Edition: | New edition |
| Release Date: | 24 October 1994 |
| Weight: | 544g |
| Dimensions: | 229mm x 152mm x 25mm |
| Series: | The MIT Press |
What They're Saying
Critics Review
…the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web’s siren call and ignore the power of the spoken word.
—Wall Street JournalReturns
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