Behavioral Insights
$37.53
- Paperback
248 pages
- Release Date
17 November 2020
Summary
An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.
Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evide…
Book Details
| ISBN-13: | 9780262539401 |
|---|---|
| ISBN-10: | 0262539403 |
| Author: | Michael Hallsworth |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 248 |
| Release Date: | 17 November 2020 |
| Weight: | 198g |
| Dimensions: | 23mm x 128mm x 229mm |
| Series: | The MIT Press Essential Knowledge |
You Can Find This Book In
Critics Review
“A brilliant book, packed with wisdom and insights, and a ton of fun to boot. The best one-stop shop, if you’re interested in behavioral science, and in how to improve the world.”
Cass R. Sunstein, Robert Walmsley University Professor, and coauthor of Nudge
“A pragmatic and engaging overview.“—LSE Review of Books
Michael Hallsworth
Michael Hallsworth, PhD, is Managing Director of the Behavioral Insights Team (BIT) North America. He has held positions at Columbia University and Imperial College London.
Elspeth Kirkman founded BIT’s North American office before returning to the UK to run the organization’s social policy portfolio out of London. She has taught behavioral insights courses at Harvard and Warwick Universities and is a Visiting Senior Research Fellow at King’s College London.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.