The Digital Multinational
Navigating the New Normal in Global Business
$60.06
- Hardcover
232 pages
- Release Date
1 March 2022
Summary
Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism.
In The Digital Multinational, management experts Satish Nambisan and Yado…
Book Details
| ISBN-13: | 9780262046329 |
|---|---|
| ISBN-10: | 0262046326 |
| Author: | Satish Nambisan, Yadong Lup |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Hardcover |
| Number of Pages: | 232 |
| Release Date: | 1 March 2022 |
| Weight: | 567g |
| Dimensions: | 229mm x 152mm |
| Series: | Management on the Cutting Edge |
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About The Author
Satish Nambisan
Satish Nambisan is a globally recognized authority on innovation and digital strategy, and Nancy and Joseph Keithley Professor of Technology Management at the Weatherhead School of Management at Case Western Reserve University. He is the author of The Global Brain- Your Roadmap for Innovating Faster and Smarter in a Networked World and other books. Prior to his academic career, he was an executive at Unilever.
Yadong Luo is Emery M. Findley Distinguished Chair and Professor of Management at the University of Miami. He is the author of Global Dimensions of Corporate Governance and other books.
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