Think Simple
How Smart Leaders Defeat Complexity
- Paperback
256 pages
- Release Date
15 August 2016
Summary
In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple’s success - and shows you how to use them. It’s all about simplicity.
Whether you’re in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - includ…
Book Details
| ISBN-13: | 9780241004449 |
|---|---|
| ISBN-10: | 0241004446 |
| Author: | Ken Segall |
| Publisher: | Penguin Books Ltd |
| Imprint: | Portfolio Penguin |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 15 August 2016 |
| Weight: | 313g |
| Dimensions: | 234mm x 153mm x 19mm |
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About The Author
Ken Segall
Ken Segall is the author of the New York Times Bestseller Insanely Simple. Working with Steve Jobs as ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple’s legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity.
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