The New Community Rules, 9780596156817
Paperback
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? This book helps you understand how social web technologies work, and learn practical and effective ways to reac…

The New Community Rules

marketing on the social web

  • Paperback

    346 pages

  • Release Date

    17 July 2009

Summary

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With “The New Community Rules”, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice…

Book Details

ISBN-13:9780596156817
ISBN-10:0596156812
Series:O'Reilly Ser.
Author:Tamar Weinberg
Publisher:O'Reilly Media
Imprint:O'Reilly Media
Format:Paperback
Number of Pages:346
Release Date:17 July 2009
Weight:650g
Dimensions:220mm x 1800mm x 2320mm
What They're Saying

Critics Review

Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book. – Steve Cunningham,

…a heck of a book.

– Chris Brogan, –Chris Brogan

I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has ‘been there, done that’ can save a substantial amount of resources, money and shorten the time to get up to speed.

– Lee Odden, –Lee Odden

In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age…One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg’s book is a great place to start.

– Armando Roggio, –Armando Roggio

Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book.

– Steve Cunningham, –Steve Cunningham

…a heck of a book.

– Chris Brogan,

About The Author

Tamar Weinberg

Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at She is based in New York City.

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