Global Strategy, 5th Edition, 9780357512364
Paperback
Master global strategy: success secrets unveiled through real-world business stories.

Global Strategy, 5th Edition

$179.96

  • Paperback

    562 pages

  • Release Date

    31 December 2020

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Summary

Conquer the Globe: Your Guide to Global Strategy

The world’s best-selling global business strategy text, Peng’s GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research.

A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address …

Book Details

ISBN-13:9780357512364
ISBN-10:0357512367
Author:Mike Peng
Publisher:Cengage Learning, Inc
Imprint:South-Western College Publishing
Format:Paperback
Number of Pages:562
Edition:5th
Release Date:31 December 2020
Weight:1.06kg
Dimensions:25mm x 213mm x 276mm
About The Author

Mike Peng

Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Dr Peng holds a bachelor’s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. Truly global in scope, Dr Peng’s research has investigated firm strategies in Africa, Asia Pacific, Europe, and North and South America. With more than 160 published articles and five books, he is one of the most prolific and influential scholars in global business. Used in over 40 countries, his textbooks are worldwide market leaders that have been translated into Chinese, Portuguese, and Spanish. He is one of only 101 scholars in economics and business listed among Highly Cited Researchers (based on Web of Science citations) in 2020 and has been on this distinguished list every year since 2014. Dr Peng has served on the editorial boards of AMJ, AMP, AMR, GSJ, JIBS, JMS, JWB, and SMJ; and served one term as Editor-in-Chief of the APJM. In recognition of his contributions, APJM named its best paper award the Mike Peng Best Paper Award. He has guest-edited special issues for JIBS and JMS, co-chaired an AIB/JIBS Frontiers conference in San Diego (2006) and chaired the Richard Farmer Best Dissertation Award Committee for the Washington conference (2012). He served as program chair for the biennial conference in Bali, Indonesia (2019), and is currently Vice President of AAOM.

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