Guerrilla Marketing
cutting-edge strategies for the 21st century
$59.00
- Paperback
384 pages
- Release Date
6 June 2007
Summary
Guerrilla Marketing: The Ultimate Battle Plan for Small Business Success
First published in 1983, Jay Levinson’s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events.
In this completely updated …
Book Details
| ISBN-13: | 9780749928117 |
|---|---|
| ISBN-10: | 0749928115 |
| Author: | Jay Levinson |
| Publisher: | Little, Brown Book Group |
| Imprint: | Piatkus Books |
| Format: | Paperback |
| Number of Pages: | 384 |
| Edition: | 4th |
| Release Date: | 6 June 2007 |
| Weight: | 474g |
| Dimensions: | 233mm x 157mm x 28mm |
You Can Find This Book In
About The Author
Jay Levinson
Jay Conrad Levinson is the author of the bestselling marketing series in history, GUERRILLA MARKETING, plus 24 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.