Creativity, Inc.
overcoming the unseen forces that stand in the way of true inspiration
$33.28
- Paperback
368 pages
- Release Date
7 April 2014
Summary
Unleashing Creativity: The Pixar Story
As a young man, Ed Catmull dreamed of creating the world’s first computer-animated movie. He chased this dream, first as a Ph.D. student and later partnering with George Lucas, ultimately leading to the founding of Pixar with Steve Jobs and John Lasseter in 1986.
Nine years later, against all odds, Toy Story was released, revolutionizing animation forever. Since then, Pixar has become an animation powerhouse, creating beloved f…
Book Details
| ISBN-13: | 9780593070109 |
|---|---|
| ISBN-10: | 0593070100 |
| Author: | Catmull Ed |
| Publisher: | Transworld Publishers Ltd |
| Imprint: | Bantam Press |
| Format: | Paperback |
| Number of Pages: | 368 |
| Release Date: | 7 April 2014 |
| Weight: | 624g |
| Dimensions: | 233mm x 153mm x 39mm |
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What They're Saying
Critics Review
“Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation.” George Lucas “This is best book ever written on what it takes to build a creative organization. It is the best because Catmull’s wisdom, modesty, and self-awareness fill every page. He shows how Pixar’s greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: Making films that make them feel proud of one another.” Robert I. Sutton, Professor of Management Science at Stanford University, author of The No A**hole Rule and co-author of Scaling Up Excellence
About The Author
Catmull Ed
Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He earned B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. He lives in San Francisco.
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