So Good They Can't Ignore You

Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one – Seth Godin, author of LinchpinEntrepreneurial professionals must develop a competitive advantage by building valuable skills. This book offers advice based on research and reality–not meaningless platitudes– on how to invest in yourself in order to stand out from the crowd. An important guide to starting up a remarkable career. – Reid Hoffman, co-founder & chairman of LinkedIn and co-author of the bestselling The Start-Up of YouDo what you love and the money will follow’ sounds like great advice - until it’s time to get a job and disillusionment quickly sets in. Cal Newport ably demonstrates how the quest for ‘passion’ can corrode job satisfaction. If all he accomplished with this book was to turn conventional wisdom on its head, that would be interesting enough. But he goes further - offering advice and examples that will help you bypass the disillusionment and get right to work building skills that matter. – Daniel H. Pink, bestselling author of Drive and A Whole New MindThis book changed my mind. It has moved me from ‘find your passion, so that you can be useful’ to ‘be useful so that you can find your passion.’ That is a big flip, but it’s more honest, and that is why I am giving each of my three young adult children a copy of this unorthodox guide. – Kevin Kelly, Senior Maverick, WIRED magazine

Cal Newport is the author of several books, including the New York Times bestseller, Digital Minimalism, The Time-Block Planner, Deep Work and So Good They Can’t Ignore You and is an Associate Professor of Computer Science at Georgetown University. You won’t find him on Twitter, Facebook or Instagram but you can often find him at home with his family in Washington DC or writing essays.