Dragon Tactics
how chinese entrepreneurs thrive in uncertainty
$67.45
- Paperback
240 pages
- Release Date
28 November 2022
Summary
Dragon Tactics: Mastering Uncertainty in Business
In business, change is the only constant. Dragon Tactics demonstrates that Chinese entrepreneurs know how to thrive in uncertainty. The book contains many lessons for Western leaders to learn how to ride the wave of change.
Global conflicts, environmental challenges and rapid digitization are just some of the unpredictable factors that are putting increasing strain on traditional business models. Chinese entrepreneurs know ho…
Book Details
| ISBN-13: | 9789063696382 |
|---|---|
| ISBN-10: | 9063696388 |
| Author: | Aldo Spaanjaars, Sandrine Zerbib |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 28 November 2022 |
| Weight: | 540g |
| Dimensions: | 230mm x 150mm x 22mm |
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About The Author
Aldo Spaanjaars
Aldo Spaanjaars (Author)
With experience as CEO of Lacoste Greater China and Adidas Great China COO, Aldo Spaanjaars has an incredibly decorated 25 years of experience working within Chinese markets.
Sandrine Zerbib (Author)
Over the course of her career, developing Adidas Greater China into a market leader and acting as the CEO and Executive Director of Chinese group Dongxiang, Sandrine Zerbib has become an industry leader within Chinese entrepreneurial development.
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