Know Your Onions - Corporate Identity

Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys and Girls

Author: Drew de Soto

Product Unavailable

PRODUCT INFORMATION

Summary

Description

Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference.If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you.This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.

About the Author

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.

More on this Book

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions Corporate Identity is a broad introduction on identity design (not branding - don t worry, you ll learn the difference). If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn t the book for you.This book is for graphic designers and people who commission corporate identity projects and want to understand the process and how to deliver one, be it new to the sector or honing their skills.