Consumerology

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

“A fascinating romp through the psychological underpinnings of consumer behaviour: risk aversion, safety in numbers, scarcity value and priming. It's well written, accessible and entertaining, yet thought provoking. - Alan Giles, Fellow of The Marketing Society and Associate Fellow, Said Business School, University of Oxford Fascinating stuff. - Steve Wright, BBC Radio 2 Thought-provoking stuff. - The Scotsman Graves does more than just show marketers the error of their ways. He shows them a path to better insight. - Director Magazine A good read. - Library Journal Consumerology is a publishing phenomenon. - Cambridge Business Magazine Consumer.ology is a refreshingly iconoclastic skewer through the heart of traditional market research methods and reason. Graves' peppering of psychological theory with pithy anecdotes of misguided consumer successes and failures is bound to at once ruffle feathers and get heads nodding within marketing and innovation circles. This is an eye-opening, thoroughly researched and tightly argued book. It will alarm some, enrage others and state the obvious for many. - Manhatten Marketing Maven”

A fascinating romp through the psychological underpinnings of consumer behaviour: risk aversion, safety in numbers, scarcity value and priming. It's well written, accessible and entertaining, yet thought provoking. - Alan Giles, Fellow of The Marketing Society and Associate Fellow, Said Business School, University of Oxford

Fascinating stuff. - Steve Wright, BBC Radio 2

Thought-provoking stuff. - The Scotsman

Graves does more than just show marketers the error of their ways. He shows them a path to better insight. - Director Magazine

A good read. - Library Journal

Consumerology is a publishing phenomenon. - Cambridge Business Magazine

Consumer.ology is a refreshingly iconoclastic skewer through the heart of traditional market research methods and reason. Graves' peppering of psychological theory with pithy anecdotes of misguided consumer successes and failures is bound to at once ruffle feathers and get heads nodding within marketing and innovation circles.

This is an eye-opening, thoroughly researched and tightly argued book. It will alarm some, enrage others and state the obvious for many. - Manhatten Marketing Maven

Philip Graves is a consumer behaviour consultant, author and speaker, and he has been described as one of the world s leading consumer behaviour experts (Kevin Hogan). Through his consultancy, he has advised numerous businesses, including Sky, ITV, HSBC, BBC, Lloyds Banking Group, and Virgin Media. In addition, he has spoken to audiences around the world, including the UK Cabinet Office, the European Union Consumer Affairs Unit, The Royal Agricultural Society, BBC Radio 5 Live, BBC Radio Scotland, and America s Morning News. He currently writes a column on consumer psychology for the Chartered Institute of Marketing magazine. Alongside his own business, Shift Consultancy, Philip is an associate of Frontier Economics. See his website at

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

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