Tattoo You

With nearly 700 images, Tattoo You: A New Generation of Artists showcases 75 rising stars who are redefining the industry. The first book of its kind, Tattoo You features artists curated by a global panel of experts, including some of tattooing’s most important names, such as Grace Neutral, Claudia De Sabe, Matt McCormick, Tamara Santibañez, Lal Hardy, Marisa Kakoulas, Matt Lodder, Tann Koga (Ink the Diaspora), and Jay Freestyle.

Each artist is accompanied by a selection of images illustrating their work, alongside an in-depth profile that delves into their influences, creative process, and how they are transforming the tattoo world. From minimal, blackwork, and Neo-Traditional tattoos to stick-and-poke and cultural and Indigenous practices Tattoo You spans all styles and techniques, offering an inside look into how artists around the world work today, while simultaneously providing glimpses of tattooing’s future as an innovative, accessible, and revolutionary art form.

‘[Tattoo You] celebrates the trailblazing artists who are transforming a subculture into popular culture.’ – BBC Radio 4 Woman’s Hour  

'A comprehensive overview of rising stars who are redefining the tattoo industry.' – HYPEBEAST

‘Cutting-edge.’ – FAD Magazine

‘A must for those who enjoy tattoos and are au fait with the scene, for the newer followers, and for those with a curiosity about an ancient art that is at the forefront of this modern world.’ – Lal Hardy , Founder of New Wave Tattoo

‘The tattoo book for our new generation ... an unparalleled glimpse into the changing world of modern tattoo artistry, making it a must-have for any enthusiast or collector.’ – Tann Koga, Founder of Ink the Diaspora

‘For those looking to take the pulse of tattooing’s next generation, Tattoo You is a compelling survey of what is new and what is to come.’ – Tamara Santibanez, Interdisciplinary Artist

Phaidon Editors

Alice Snape is a freelance writer, editor, and curator, as well as the founder of Things & Ink magazine. An expert and authority on tattoos, she has appeared on Newsnight, ITV news, and BBC Radio, and is the author of Tattoo Street Style (2018). She has also written about tattoos and niche culture for the Guardian, Condé Nast Traveler, Cosmopolitan, VICE, Total Tattoo, and other prominent publications.

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