Vans, the number 1 skater and surfer shoe first created in California in 1966, now has a 7% brand share in sneakers worldwide.
5th January 2026
Hardcover
PRODUCT INFORMATION
Summary
Vans, the number 1 skater and surfer shoe first created in California in 1966, now has a 7% brand share in sneakers worldwide.
Description
In this illustrated guide, bestselling style writer Josh Sims explores the Vans phenomenon from the brand's overnight success thanks to Sean Penn in Fast Times at Ridgemont High to its status as a style staple worn by the diverse likes of Justin Bieber and Iron Maiden.
Through various fortuitous turns and a readiness to ride the wave, Vans's association with skateboarding - an outsider sport gone global - has also proved pivotal in making it one of the most beloved footwear brands across the world.
About the Author
Josh Sims is a freelance style writer, contributing to the likes of the Financial Times, The Independent, The Independent on Sunday, Mail on Sunday, Channel 4, the BBC, Esquire, GQ, Wallpaper* and i-D. He is the author of Icons of Men's Style and Cult Streetwear for Laurence King and contributor to several fashion books from Taschen. He has extensive contacts within the style and mainstream press.
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5th January 2026
