Metabolical

Did you know that 62% of the food in our supermarkets is not only processed but 'ultra-processed' (ingredients from other foods are combined to make something 'new', often in colours that do not exist in nature) and that data shows that by eating this kind of food over time we are literally slowly poisoning ourselves?

In the hard-hitting, ground-breaking tradition of his NY Times bestseller FAT CHANCE, which revealed the dangers of sugar, Dr Robert Lustig persuasively presents a stark expose of how our addiction to processed foods (aided and abetted by the food industry, big ag, big pharma, institutional medicine and the government) is behind the lethal increase in major non-communicable diseases, including diabetes, heart disease, fatty liver disease, cancer and dementia. We have come to accept that these chronic diseases are simply part of the 'natural ageing process', but Dr Lustig makes the case that this is simply not true.

The solution on both a personal and societal level is a return to unprocessed food and Dr Lustig offers a doable plan for us to heal and restore our own health and wellbeing with real food, and in the process boosting our immunity to viruses like Covid-19.

'Metabolical lays bare the depth of the relationship between the recent and profound perversion of the human diet and its overwhelming health consequences.' Dr David Perlmutter, author of the #1 New York Times bestsellers Grain Brain and Brain Wash

“The authoritative, no-hold-barred analysis of what food does for health, versus what the food industry does for disease.”

-- Mark Bittman, food writer and author of Animal, Vegetable, Junk
We're not just eating ourselves to death, we're eating the planet to death. Metabolical explains why and why we've been so impotent at dealing with both. -- Katie Couric, journalist
Metabolical is an eye-opener about dire straits the next generation is headed into if we don't make some serious systemic changes in the way we think about nutrition. -- Nicole Avena, PhD, author of What to Eat When You Want to Get Pregnant and professor of neuroscience at Mount Sinai School of Medicine
Metabolical lays bare the depth of the relationship between the recent and profound perversion of the human diet and its overwhelming health consequences. -- Dr David Perlmutter, author of the #1 New York Times bestsellers Grain Brain and Brain Wash
Robert Lustig has treated the casualties, and now he's going after the perpetrators. -- Raj Patel, social activist and author of Inflamed: Deep Medicine and the Anatomy of Injustice
A modern Copernicus, Dr Robert Lustig has provided the expertise to recognize the charade of processed food and has the courage to tell the truth about it. -- Dr Dale E. Bredesen, professor and author of the New York Times bestseller The End of Alzheimer’s

A beautifully written exposé of a broken system that begs to be repaired.

-- Kelly D. Brownell, PhD, director of the World Food Policy Center

Metabolical shows that not all calories are created equal, an insight that if acted upon could save countless lives.

-- Robert N. Proctor, PhD, professor of the history of science, Stanford University

Metabolical is a meticulous analysis of nutrition and health; and an indictment of processed food, and the actors who conspire to keep our food unhealthy.

-- Emily M. Broad Leib, JD, clinical professor of law and faculty director of the Food Law and Policy Clinic, Harvard Law School

This book will open your eyes to a powerful food industry that is failing in its core task.

-- Jeffrey D. Sachs, PhD, professor at Columbia University and president of the United Nations Sustainable Development Solutions Network
-- Mark Bittman, food writer and author of Animal, Vegetable, Junk
We're not just eating ourselves to death, we're eating the planet to death. Metabolical explains why and why we've been so impotent at dealing with both. -- Katie Couric, journalist
Metabolical is an eye-opener about dire straits the next generation is headed into if we don't make some serious systemic changes in the way we think about nutrition. -- Nicole Avena, PhD, author of What to Eat When You Want to Get Pregnant and professor of neuroscience at Mount Sinai School of Medicine
Metabolical lays bare the depth of the relationship between the recent and profound perversion of the human diet and its overwhelming health consequences. -- Dr David Perlmutter, author of the #1 New York Times bestsellers Grain Brain and Brain Wash
Robert Lustig has treated the casualties, and now he's going after the perpetrators. -- Raj Patel, social activist and author of Inflamed: Deep Medicine and the Anatomy of Injustice
A modern Copernicus, Dr Robert Lustig has provided the expertise to recognize the charade of processed food and has the courage to tell the truth about it. -- Dr Dale E. Bredesen, professor and author of the New York Times bestseller The End of Alzheimer’s
A beautifully written exposé of a broken system that begs to be repaired. Kelly D. Brownell, PhD, director of the World Food Policy Center
Metabolical shows that not all calories are created equal, an insight that if acted upon could save countless lives. Robert N. Proctor, PhD, professor of the history of science, Stanford University
Metabolical is a meticulous analysis of nutrition and health; and an indictment of processed food, and the actors who conspire to keep our food unhealthy. Emily M. Broad Leib, JD, clinical professor of law and faculty director of the Food Law and Policy Clinic, Harvard Law School
This book will open your eyes to a powerful food industry that is failing in its core task. Jeffrey D. Sachs, PhD, professor at Columbia University and president of the United Nations Sustainable Development Solutions Network

Robert H. Lustig, M.D. is an internationally-recognised paediatric neuroendocrinologist, who specialises on the regulation of energy balance by the central nervous system. His research and clinical practice has focused on childhood obesity and diabetes. He is not co-opted by any organisation or individual, does not espouse a specific diet and has cared for patients for over 40 years. He believes the food business, by pushing processed food loaded with sugar, has hacked our bodies and minds to pursue pleasure instead of happiness; fostering today's epidemics of addiction and depression. His first book Fat Chance was a NY Times bestseller and his Ted talk on sugar has over 8.7 million views.

Dr Lustig lives in San Francisco, USA with his wife Julie and two daughters.

Did you know that 62% of the food in our supermarkets is not only processed but 'ultra-processed' (ingredients from other foods are combined to make something 'new', often in colours that do not exist in nature) and that data shows that by eating this kind of food over time we are literally slowly poisoning ourselves? In the hard-hitting, ground-breaking tradition of his NY Times bestseller FAT CHANCE, which revealed the dangers of sugar, Dr Robert Lustig persuasively presents a stark expose of how our addiction to processed foods (aided and abetted by the food industry, big ag, big pharma, institutional medicine and the government) is behind the lethal increase in major non-communicable diseases, including diabetes, heart disease, fatty liver disease, cancer and dementia. We have come to accept that these chronic diseases are simply part of the 'natural ageing process', but Dr Lustig makes the case that this is simply not true. The solution on both a personal and societal level is a return to unprocessed food and Dr Lustig offers a doable plan for us to heal and restore our own health and wellbeing with real food, and in the process boosting our immunity to viruses like Covid-19.

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