Effective PR: Be Your Own Expert: Teach Yourself

Be Your Own Expert

Author: Angela Murray Series: Teach Yourself

Paperback

An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field.

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Summary

Description

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.

Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.

About the Author

Angela Murray is a freelance consultant who has advised a wide range of businesses, from multi-nationals to small organisations.

More on this Book

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.