The Work Smarter Guide to Pitching

The Playbook for Painless Persuasion

Author: David Kean and Tanya Khandurova Series: Work Smarter Series

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Pre order release date
8th December 2025

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Pre order release date
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Paperback

PRODUCT INFORMATION

Description

'Most people find having to stand in front of strangers to make their case and the process leading up to that moment anxiety-inducing and laborious. Yet we all have to pitch. Wouldn't it be good to have a simple way to shortcut all that hassle so you can get the result you want without having to reinvent the wheel every time? A simple method which produces superior results and makes for a better experience.

Based on decades of experience composing, rehearsing, delivering, receiving and analysing thousands of pitches across four continents, this book distils what's proven to be effective into an easy to implement system which works. You might even find you enjoy your next pitch...

The 'Work Smarter' series provides shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.

About the Author

David Kean and Tatiana Khandurova have been senior leaders in large technology and communications organisations, such as Google and Omnicom, and successful entrepreneurs. TRey have advised the C-suite of many of the world's largest and most successful corporations, as well as start ups, the fastest-growing unicorn companies and private equity and venture capital partnerships: Farfetch, WPP, Stellantis, the Government Property Agency, BNP Paribas, BDO, CBRE, British Airways, McLaren, EE, Phoenix Equity Partners and multiple martech and marcomms companies.