The Dip by Seth Godin, Paperback, 9780749928308 | Buy online at The Nile
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The Dip

The extraordinary benefits of knowing when to quit (and when to stick)

Author: Seth Godin  

Paperback

Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail .

Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail.

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Summary

Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail .

Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail.

Read more

Description

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.

According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons.

You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

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Critic Reviews

A short read that should be on every entrepreneur's book list Entrepreneur
Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons -- Chris Anderson, author of The Long Tail

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About the Author

Seth Godin is the best-selling author of Purple Cow, Permission Marketing and Small Is the New Big, among other books, and is one of the most popular business bloggers in the world, at He holds an MBA from Stanford University, and has been called 'the Ultimate Entrepreneur for the Information Age' by Business Week magazine.

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More on this Book

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons.You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

Read more

Product Details

Publisher
Little, Brown Book Group | Piatkus Books
Published
26th July 2007
Pages
96
ISBN
9780749928308

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