Social Media Marketing
digital marketing in a networked world
$74.88
- Paperback
320 pages
- Release Date
23 March 2026
Summary
Social Media Marketing: A Comprehensive Guide
The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.
Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in contemporary marketing. Ideal for modules in digital and social media marketing, it equips learners with the analytical, strategic a…
Book Details
| ISBN-13: | 9781398623149 |
|---|---|
| ISBN-10: | 1398623148 |
| Author: | Zizheng Yu, Hyunsun Yoon |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 320 |
| Release Date: | 23 March 2026 |
| Weight: | 666g |
| Dimensions: | 240mm x 170mm x 15mm |
About The Author
Zizheng Yu
Zizheng Yu is Programme Director of the MA in Social Media and Digital Marketing at Exeter University, UK. He worked in senior branding positions across the world and as a Journalist for Chinese Southern Daily in Foshan and for UK Chinese Journal in London.
Hyunsun Yoon is a Senior Lecturer in Strategic Communication at the Department of Media, Culture and Creative Industries at City, University of London. As a Senior Fellow of the Higher Education Academy (SFHEA), she has extensive experience in teaching media, advertising, and marketing communications.
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