Metaverse and Sustainable Business Models in SMEs

Author: Zahid Hussain, Arman Khan, Muhammad Ussama Majeed and Ahmad Albattat

Hardcover

"This book explores the transformative potential of the metaverse for small and medium-sized enterprises (SMEs) seeking sustainable growth. It bridges the gap between emerging technology and environmental responsibility, providing practical guidance for SMEs to harness the metaverse's immersive and interactive nature"--

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Summary

Description

Small and medium-sized enterprises (SMEs) face unique challenges and opportunities in achieving sustainability goals. Through actionable strategies for leveraging the metaverse, though, it becomes possible to build sustainable business models through metaverse-powered product development, enhanced customer engagement, optimized supply chains, and blockchain-based solutions. The impact of metaverse initiatives implemented in SMEs on sustainability is informative for future trends and policy recommendations. Metaverse and Sustainable Business Models in SMEs explores the transformative potential of the metaverse for SMEs seeking sustainable growth by bridging the gap between emerging technology and environmental responsibility, providing practical guidance for SMEs to harness the metaverse's immersive and interactive nature. Ultimately, this book empowers SMEs to become leaders in the metaverse economy while contributing to a more sustainable future. Covering topics such as brand accessibility, service dynamics, and carbon neutrality, this book is an excellent resource for business leaders, policymakers, computer scientists, professionals, scholars, researchers, academicians, and more.

About the Author

Zahid Hussain currently in his postgraduate degree in Marketing from Khadim Hussain Shah Institute of Technology, Karachi, Pakistan (KASBIT). He has done several research publications, conference papers and book chapters related Marketing, Food Marketing, Metaverse Marketing, Customer Satisfaction and Artificial Intelligence in Marketing related fields in different impact factor journals at national and international level. Dr Arman Khan an Assistant Professor affiliated with the "Department of Business Administration, Shaheed Benazir Bhutto University, Nawabshah, Pakistan. Her area of expertise lies in Marketing, Neuro-marketing, Digital marketing, Customer behaviour. He is an active member of scientific and editorial review board, this research has been presented and published in several international conferences, referred journals and research project worldwide. Muhammad Ussama Majeed is a researcher, trainer, and marketer with expertise in Digital and Contemporary Marketing management. I am working as Lecturer and Program coordinator of BBA & MBA programs in the department of management sciences, National University of Modern Languages (NUML), Lahore Campus. I have a Mphil degree in marketing and a having diverse set of experiences that span different academic institutions, organizations, and industries. As a lecturer, I teach marketing courses to undergraduate and graduate students at different universities across Pakistan.