Fashioning Japanese Subcultures
Decentralization and Diversification as Neotribes
$50.63
- Paperback
256 pages
- Release Date
18 September 2025
Summary
This second edition brings the definitive empirical work on Japanese youth fashion subcultures up-to-date for the 2020s, featuring three new chapters and essential updates in light of new fieldwork and globalized digital media.
Based on in-depth ethnographic fieldwork in Tokyo and illustrated with striking color images, Fashioning Japanese Subcultures gives a unique insight into how and why subcultures evolve and what they mean to their members. Defined by st…
Book Details
| ISBN-13: | 9781350436626 |
|---|---|
| ISBN-10: | 1350436623 |
| Author: | Yuniya Kawamura |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Visual Arts |
| Format: | Paperback |
| Number of Pages: | 256 |
| Edition: | 2nd |
| Release Date: | 18 September 2025 |
| Weight: | 560g |
| Dimensions: | 16mm x 156mm x 234mm |
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Critics Review
An important text that re-thinks subcultural theory at its intersection with fashion beyond the geographic frontier of ‘the West’, sharpening our focus on key case studies derived from in-depth fieldwork on the streets of Tokyo – Dr Elizabeth Kutesko, Senior Lecturer, Fashion Histories and Theories, Central Saint Martins, UAL, UK
Praise for the first edition:
An enjoyable and theoretically valuable study of one niche in the fashion world, with wider implications for subculture and youth culture theories… it would be very useful in introductory courses in anthropology or sociology, as well as in courses on youths, subcultures/deviant cultures, globalization, and popular culture.
We should commend Kawamura’s ambitious effort in covering so many different fashion enclaves in one book. For readers in search of a basic guide to the dizzying spectrum of charming Tokyo styles, this overview will serve well. Readers unfamiliar with Japan will also benefit by having such an accessible guide to these splendid female-oriented fashion cultures. – Social Science Japan Journal, Laura Miller, University of Missouri
Yuniya Kawamura
Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, State University of New York, USA. She is the author of four other Bloomsbury Visual Arts publications: Sneakers (2016), Fashion-ology (2023), Doing Research in Fashion and Dress (2020), and Cultural Appropriation in Fashion and Entertainment (2022).
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