Strategic Communication Research in the Age of AI
quantitative and qualitative methods
$216.87
- Paperback
310 pages
- Release Date
22 October 2024
Summary
Mastering Strategic Communication Research in the Age of AI: A Comprehensive Guide
This comprehensive research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration.
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Book Details
| ISBN-13: | 9781538197875 |
|---|---|
| ISBN-10: | 1538197871 |
| Author: | Young Joon Lim |
| Publisher: | Bloomsbury Publishing Plc |
| Imprint: | Rowman & Littlefield Publishers |
| Format: | Paperback |
| Number of Pages: | 310 |
| Release Date: | 22 October 2024 |
| Weight: | 544g |
| Dimensions: | 254mm x 177mm x 23mm |
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What They're Saying
Critics Review
A research methods textbook that provides a comprehensive understanding of research method fundamentals. The book not only acknowledges AI technology but walks students through how to ethically engage with this technology when conducting their own research. – Sarah Beck, Texas A&M UniversityRegardless of your own background (either qualitative or quantitative), you will find this comprehensive textbook a great resource in teaching research methods. – Zuoming Wang, University of North Texas
About The Author
Young Joon Lim
Young Joon Lim is professor of communication research and public relations at the University of Texas Rio Grande Valley. He has experience in insurance sales, news reporting, and public relations for the defense industry and is the author of Public Relations: A Guide to Strategic Communications and coauthor of SilverComm: Marketing Practices and Messages for the Age of Aging.
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