Into Africa by Yale Richmond - ISBN: 9781931930918
Paperback
Unlock Africa’s complexities: Culture, business, and relationships in a dynamic world.

Into Africa

A Guide to Sub-Saharan Culture and Diversity

  • Paperback

    240 pages

  • Release Date

    1 March 2010

Summary

Across the globe, Africa is seen as the final frontier for economic development and has experienced renewed attention from both Western and Eastern nations, particularly in the last decade. The U.S., India, China and parts of Europe have all increased foreign direct investment in Africa, and yet the complexity and diversity of this vast continent pose risks and challenges for those investments.

For more than a decade, Into Africa has provided valuable advice to those who are …

Book Details

ISBN-13:9781931930918
ISBN-10:1931930910
Author:Yale Richmond
Publisher:John Murray Press
Imprint:John Murray Business
Format:Paperback
Number of Pages:240
Edition:2nd
Release Date:1 March 2010
Weight:380g
Dimensions:228mm x 154mm x 16mm
What They're Saying

Critics Review

Into Africa is a most revealing book. While it was great to have many of my own impressionsof Africa confirmed, it was even better to gain new knowledge and wisdom. - Herma n J. Cohen, U.S. Ambassador to the Gambia and Senega l (retired), former Assistant Secretary of State for Africa

An invaluable source for anyone wanting to experience Africa. The authors begin with a subject of unimaginable scope and somehow make it concise and comprehensible … a truly magnificent work for both scholar and novice. - Warren M. Robbins, Founding Director Emeritus, National Museum of Africa n Art, Smithsonian Institution

This book gives well-informed and up-to-date insight into the principal differences in customs, attitudes and values between Westerners and the peoples of Africa. It is a valuable contribution to better communications, capacity building and trade with a region offering huge economic potential for the 21st century.

About The Author

Yale Richmond

Yale Richmond is a veteran of thirty years as a cultural officer in the US Foreign Service. Richmond is also the author of several books on intercultural communication including From Nyet to Da: Understanding the Russians and From Da to Yes: Understanding the East Europeans.

Phyllis Gestrin has more than twenty years of experience in African affairs and spent 19 years as a senior technical adviser with USAID, including seven years in Somalia and Zaire.

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